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Japan Media Overview with Useful Links

Uploaded major media for B2B x high-tech in Japan for PR, contents syndications and campaigns.

You can download it from HERE.

[Overview]

Japan has a unique media landscape compare to Western countries. In general, traditional mass media are still the main resource in Japan. For example, 5 major newspapers (Yomiuri, Asahi, Mainichi, Sankei and Nikkei) still has nearly 45 million subscribers which is 1 copy per household, and only 15% of household subscribes to BS/CS channels but 6 terrestrial channels still has high audience rating. However, once you look at B2B technologies market, business and high-tech online media are becoming more and more important due to the necessity of speed management and IT technologies being the solution. Also, social media are widely used among B2B business in Japan but not much success are reported and companies are yet searching for effective utilization methods of SNS. Lastly to mention, not like other countries, Yahoo! is still the #1 search engine (not Google) in Japan and Yahoo! still plays a big role as a news portal.

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